Hello! I'm Courtney.
I'm a marketing & operations leader specializing in revenue growth and building for scalability. I live near Austin, but have been a remote worker for eleven years. You'll find me adventuring with my husband and three daughters, reading a travel memoir, or writing the next great American novel. Nice to meet you.​​
​
Courtney Parker Lopez
REMOTE GROWTH SPECIALIST
Phone:
254-412-4853
Email:
Location:
Remote worker out of Georgetown, Texas
​
EXPERIENCE
2021-2025
Associate Director - Program Management (Growth)
MOODY'S ANALYTICS
In order to achieve ambitious growth targets, I drove executive alignment, owned strategic initiatives from cradle to grave, and facilitated cross-functional execution of large-scale, complex programs across a global, fully remote team.
​
-
Translated executive vision into executable programs.
-
Managed risks and plowed through roadblocks.
-
Ensured continuous alignment with business goals.
-
Performed change management for transformation.
-
Provided transparency and accountability across workstreams.
2018-2020
Marketing Director
CATYLIST REAL ESTATE SOFTWARE, INC.
Building the first marketing department and strategy, I helped Catylist grow and get acquired by a Fortune 500.
-
Built and oversaw scalable operations for marketing & sales
-
Implemented the brand foundation pieces, a full funnel strategy, marketing automation, and advertising channels.
-
Set targets for accelerated growth strategies and ensured cross-functional execution.
-
Managed budget, spend, and reported performance.
2014-2018
Marketing Manager
NATURE NATE'S HONEY COMPANY
As the 10th hire, I started when the product was sold regionally in North Texas. At the end of my tenure, my marketing and award-winning campaigns grew the company to national distribution and the #1 branded honey in the U.S.
-
Built and oversaw the first website, GTM strategies, marketing team, MarTech stack, and operational structure.
-
Crafted and launched a well-oiled demand gen marketing engine with integrated MarTech tools, reporting dashboards, and an SEO-heavy, integrated content marketing portfolio.
-
Managed the budget for marketing, sales, and innovation.
-
Reported against forecasts.
-
Monitored growth performance from awareness initiative to consumer transaction.
2009-2014
SEO Copywriter
FREELANCE, FULL-TIME
EDUCATION
2018
Executive Education
IESE UNIVERSITY
I gained an executive-level certification in Marketing Strategies at IESE in New York City. This rigorous classroom training with executive-level peers from around the world graduated my business leadership skills to the next level.
2015
HubSpot Certified
HUBSPOT ACADEMY
Marketing automation, demand generation, and data-driven lead nurturing all changed the way I viewed marketing. Content marketing became strategic, centered around the funnel. By attending in-person, extensive HubSpot training and building integrated strategies around the automation technology for years, I have gained expertise at inbound marketing, personalized content strategies for growth, and segmentations.
2009
Bachelor of Arts
TEXAS STATE UNIVERSITY
As an English major, I gained invaluable professional communications skills, with the ability to mentor others. This has helped me in branding, management, interpersonal relations, project management, and the ability to hit deadlines.
CONTENT PORTFOLIO
SKILLS
Achieving Aggressive Growth Strategies
Building Scalable Operations
Start-Up/Early Stage Experience
Fostering a Positive Culture
Marketing & Brand Building
Budget Management
EXPERTISE
MARKETING AUTOMATION
An expert-level HubSpot user, I've fully implemented marketing automation to two companies, created integrated strategies around it, and trained marketing and sales teams. I synch this technology to the website, ensuring all UX touch points are optimized for conversion.
CONTENT STRATEGY
In my world, every piece of content not only adheres to brand standards, but also has a clear strategy behind it: to get leads into or through the funnel. You'll find SEO best practices, lead nurturing strategies, and automation rules tied to every piece of content I construct for the brand.
DEMAND GENERATION
Revenue growth is about increasing demand, and there's a right way to do it: the measurable way. Data tells us who has lifetime value, how the core consumer thinks, and what captures their attention. Through data-driven strategies, I can create exponential demand for a good product.